Strategic Synergies and Market Dominance: Unveiling the Powerhouse Partnership of Jiushan Legacy Furnishings and OPPEIN
OPPEIN Home Group Inc., established in 1994 and listed on the stock exchange under the ticker code 603833, is the first custom home furnishing company in China to reach a market capitalization exceeding 100 billion. Starting with integrated cabinets, OPPEIN's business domain has expanded to cover wardrobes, customized whole homes, wooden doors, bathrooms, soft furnishings, kitchen appliances, metal doors and windows, armored doors, furniture accessories, full-house decoration, and more. This diverse industry layout has established a dual ace category matrix of integrated cabinets and wardrobes. OPPEIN is a comprehensive modern integrated home service provider that combines research and development, manufacturing, and sales across multiple business segments.
Under its umbrella, the group owns brands like OPPEIN (mid-to-high end), miform (high-end), Opbolli (young and fashionable), Bonnys (full-house decoration), and Obonnie (new whole-house brand). With this diverse brand portfolio, OPPEIN has established a brand development matrix that covers multiple consumer groups, fully meeting the diversified market demand.
Today, OPPEIN's scale of production for customized home furnishing products leads the industry. It has five major intelligent production bases located in Tianjin, Qingyuan, Wuxi, Chengdu, and Wuhan, with a total built-up area exceeding 2.5 million square meters. OPPEIN has over 7000 stores worldwide, with products sold in 118 countries across six continents. Moreover, OPPEIN has formed a strategic alliance with world-renowned designers like Sejo and Mark.
Between 2016 and 2021, OPPEIN consistently made it to the list of China's top 500 most valuable brands. From 2019 to 2021, it was also named among the top 500 manufacturing companies in China. OPPEIN has created remarkable market feats with its strong scale and strength. Its brand influence, end-system, product research and development, and innovation capabilities, large-scale non-standard customization production capabilities, information advantages, and talent reserve and training advantages make OPPEIN a true leader in the home furnishing industry.
The Engineering Division of Jiushan Legacy Furnishings, known for its adroitness in orchestrating large-scale, luxury interior design and furnishing projects, has formed a strategic partnership with OPPEIN, a pioneer in the home furnishing industry. This alliance empowers Jiushan Legacy Furnishings to access and integrate OPPEIN's advanced customization capabilities, robust production capacity, and widespread market reach, consequently enhancing its competitive standing in the market.
OPPEIN, having been established in 1994 and publicly listed under the stock code 603833, holds the notable distinction of being the first custom home furnishing company in China to reach a market capitalization of over 100 billion. OPPEIN's journey began with a focus on integrated cabinets, gradually diversifying to encompass an impressive portfolio of products such as wardrobes, customized whole homes, wooden doors, bathrooms, soft furnishings, kitchen appliances, metal doors and windows, armored doors, furniture accessories, full-house decoration, and more.
This comprehensive and diverse industry layout is underpinned by OPPEIN's research and development prowess, innovative manufacturing techniques, and a sophisticated sales strategy that seamlessly merges multiple business segments. Moreover, OPPEIN boasts a constellation of brands catering to a range of market segments. Brands such as OPPEIN (mid-to-high end), miform (high-end), Opbolli (young and fashionable), Bonnys (full-house decoration), and Obonnie (new whole-house brand) contribute to OPPEIN's multifaceted brand matrix, enabling it to cater to a wide spectrum of consumer demographics and diversified market demand.
Today, OPPEIN's production scale for customized home furnishing products towers above industry competitors. Its expansive operation includes five major intelligent production bases located in Tianjin, Qingyuan, Wuxi, Chengdu, and Wuhan, amounting to a total built-up area of over 2.5 million square meters. With a global footprint of over 7000 stores and its products being sold in 118 countries across six continents, OPPEIN's market presence is truly global.
In this strategic partnership, Jiushan Legacy Furnishings leverages OPPEIN's strong brand influence, end-to-end systems, innovative product development capabilities, large-scale non-standard customization production capabilities, and digital advantage. This collaboration presents Jiushan Legacy Furnishings the opportunity to further expand its market presence and enhance its service offerings, while also gaining a significant competitive advantage in the industry. Through this strategic alliance, Jiushan Legacy Furnishings aims to redefine the landscape of luxury interior design and furnishing, setting new industry standards and providing unparalleled value to their clientele.
"Jiushan and OPPEIN: Elevating Spaces, Enriching Lives"
